It is a no-brainer why a company event like the renowned “Apple Event” yesterday is much-anticipated by many and covered by the media in all parts of the globe. After all, we live in a digital world where most consumers are undeniably consumed by technology. Tech geeks will be well-fed by the brand that started smart technology and user-friendly interface all along, Apple, with its new products line up and the latest updates that are meant to make our lives better and easier. Steve Jobs may be long gone but his legacy lives on and the public patiently waits as to what the company is up to, especially those loyal Apple fanatics that live and breathe iOS.

If you are a tech consumer yourself, would you like to miss out on perhaps the biggest tech-related event of the year? It is not every month that we get to witness the launching of the best Apple products for all the world to see. Of course, it is not Steve Jobs doing the talking now but the products speak for themselves and despite the high price tag, many are still interested to learn about it first-hand from the makers themselves before the rest of the world gets their hands on these shiny, new iPhone models. And mind you, it’s not just one but three options to choose from.

The crowd at Apple’s new “spaceship” headquarters saw new smartphones — including a premium version priced at $999 — as the company commemorated its 10th anniversary of the iPhone.

Apple opened the event by asking the audience to cover their screens as a mark of respect as an audio clip of Steve Jobs played. Tim Cook, Apple’s chief executive, said it was fitting that Jobs opened the theater — named after him — where the event took place.

“His greatest expression of his appreciation for humanity would not be a singular product, but rather it would be Apple itself,” he said.


Apple has set the bar very high and they don’t disappoint their loyal users despite the passing of time. Many other Android brands have offered smartphone users the variety and cost-effectivity they are looking for but the appeal of a luxury brand like an iPhone never fades over time. It is the reason why people anticipate the launching of their new products year in and year out.

Apple’s iPhone X is the company’s biggest change to its flagship smartphone in years. It includes a borderless, OLED screen, wireless charging and facial recognition cameras. CEO Tim Cook said the new phone, which will be the firm’s most expensive starting at $999, is intended to signal where its smartphones are headed in the future. Cook suggested the technology in the iPhone X was an indication of the company’s philosophy going forward: simpler, cleaner and more intuitive to use.

The iPhone X (ten) was a major scene stealer during the Apple Event as many did not expect, thinking only about the likely launching of the iPhone 8 and iPhone 8 Plus. Well, they also have something to offer aside from the smartphones in the form of the latest Apple TV and Apple Smartwatch that will also make tech-geeks drool with anticipation.

Apple is also launching two other new iPhones, the iPhone 8 and iPhone 8 Plus. These are essentially updated versions of the iPhone 7 and iPhone 7 Plus. Both devices will include a new glass back and an enhanced screen that includes the True Tone technology found on the iPad, which adapts the color temperature to match the ambient light in whatever situation. One of the biggest changes to come to these phones is the new A11 Bionic processor, which includes two performance cores and four high efficiency cores. The iPhone 8 and iPhone 8 Plus will also be the first iPhones to support wireless charging.


Aside from really awesome new features like wireless charging, Animojis, and the bionic processor, the company also informed the public about the iOS 11, the latest mobile operating system that everyone can update to come September 19. All these changes are meant to improve the overall user experience among iOS users, which is what the company lives for and what Steve Jobs has always wanted when he was still living.

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