Apple users are a loyal bunch. They stick together and have likely started with an Apple computer as their first computer. Even though the company has not released a new computer line for a while now or even issue regular updates to existing ones, MacBook Pro users continue to use their Apple computer as they wait for the next big thing that Apple has to offer.
We’ve had a long wait for the new Mac Pro. The current Mac Pro model was announced at WWDC in June 2013, shipping that December, and, for a top-of-the range system, the Mac Pro is looking pretty long in the tooth. In addition, many of the Mac Pro’s traditional creative professional audience (videographers, designers, photographers) have hung onto their ancient Mac Pro towers that predate the 2013 redesign because their old Mac Pros, which could be customised, offered more flexibility and power, at least at the time Apple launched the new-look ‘trashcan-style’ Mac Pro.
So we’re long overdue an update to the Mac Pro before creative Mac professionals turn towards Windows and Linux for their workstation needs… those that haven’t already turned their back on Apple, at least.
Here is what we know as of date:
Updated, 21 March 2017, with the disappointing news that Apple’s “something special” update didn’t include any new Macs (although we’re still optimistic about an April launch event); and on 1 Mar, to report that Tim Cook has been talking about the importance of the professional and creative markets in the biggest hint yet that a new Mac Pro could be on the way.
Certain Apple product lines actually got a hardware update recently but there is no talk about a MacBook Pro release just yet, much to the disappointment of the waiting Mac users.
Earlier today Apple revealed updated hardware across a number of product lines. The iPhone 7 and 7 Plus are now available under the Product (Red) branding in 128GB and 256GB sizes, and the storage on the iPhone SE models have moved up to 32GB and 128GB; the Apple Watch picks up its six-monthly update of additional straps; and a new iPad with the A9 processor and 32GB of storage.
There’s a lot of love from Cupertino to the products that it thinks are cool. And sitting in the ‘rejected’ corner of the dance hall are the MacBooks and MacBook Pros of the world.
MacBooks users can’t hide their disappointment and discontent as to why Apple seem to just brush off their need for a new computer upgrade but perhaps users should find comfort knowing that Apple officials have issued a statement regarding the much-coveted new MacBook Pro. Let’s just wait and see then.
Pros have been dissatisfied with Apple of late, and it’s not hard to see why. The so-long-in-the-tooth-it-qualifies-as-a-fang Mac Pro hasn’t been updated in more than three years, but still commands a hefty price tag. And last fall’s new MacBook Pro added the splashy new Touch Bar while seeming to skimp on practicalities like RAM and processor power.
But all may not be lost! During the recent Apple shareholder meeting, CEO Tim Cook had this cryptic answer to a question about the pro market: “Don’t think something we’ve done or something that we’re doing that isn’t visible yet is a signal that our priorities are elsewhere.” (Or, if I may paraphrase: “Absence of evidence is not evidence of absence.”)
In case that wasn’t clear, he also answered more directly, saying, “You will see us do more in the pro area. The pro area is very important to us. The creative area is very important to us in particular.” But that doesn’t mean Apple is necessarily about to drop a new Mac Pro. Cook’s definition of “pro” is open to interpretation.
The MacBook Pro line has its fair share of flaws and issues through the years, from software to hardware problems, which is why many users are anticipating a newer model to be released that addresses these issues for good. Not seeing anything new coming from Apple in recent years can drive customers away and even push them to make the transition from Apple to Windows, which does not make any sense at all business-wise.